Marketing Forum

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OBL Marketing Forum

The OBL Marketing Forum offers an ongoing platform for marketing officers and staff to exchange ideas and seek solutions over a wide variety of timely topics and concepts. Members will gain knowledge and become more effective in their roles, as they learn from facilitator Amber Farley, Partner & EVP of Brand Development at FMS. FMS specializes in building brands and strategic marketing plans for community banks across the country. This forum has been designed by the OBL and FMS to encourage the exchange of ideas and provide opportunities for participants to learn from an industry expert and each other. The participants will network and form valuable professional relationships while expanding their marketing and leadership skills.

Designed for Discussion

Participants are contacted in advance of each forum session for input into the next program agenda to ensure the topics are relevant and top of bankers' minds
Multiple topics will be discussed at each session and participants are strongly encouraged to suggest their own agenda topics of interest
Questions are collected in advance for Open Forum Discussions to ensure pressing concerns and questions are addressed
Questions and best practices are also shared live during each session
Each attendee receives electronic access to slides, handouts and resources from the session

Forum Session Dates

Session One:: Tuesday, March 19

Session Two:: Thursday, May 9

Session Three:: Wednesday, August 28

Runs:: 10 AM to 3 PM

Location:: OBL Education Center
4215 Worth Ave, Ste 300

Benefits of the CFO forum

Participate in a group roundtable of leaders of community bank marketing officers and staff
Gain insight of current trends and industry best practices
Contribute pertinent topics of interest to the forum agendas
Form relationships with other community bankers who share the curiosity and challenges of community bank marketing
Learn how forum members handle design and implementation challenges
Learn how to leverage the role of strategy in achieving bank marketing goals

The forum is designed for the following;

Marketing Officers
Marketing Staff
Those involved with internal/external marketing
Those interested in maximizing marketing efforts

These are some examples of the discussion topics that may occur during the course of the forum.

What All Goes in a Bank's Marketing Budget
How to Stay Creative & Have Fresh Ideas
Leveraging Digital Marketing
Understanding and Utilizing Emerging Media
Data's Role in Marketing
Smart Websites: What Are They & How to Use Them
Influencer Marketing
Media Consumption Behaviors
Digital Marketing: What works
Email Marketing Best Practices
How to Use Landing Pages Well

Onboarding Strategies
How the Role of Marketing is Evolving
Social Media Best Practices
Social Selling & Personal Branding
How to Place Social Ads
How to Optimize Your Search Initiatives
How to Structure a Modern Marketing Department
Web 3.0 & the Metaverse
Employee Advocacy
How to Increase Volunteer Efforts
How to Promote an Event

How to Create Short Form Video
Visual Storytelling
Streaming and CTV
The Latest in Social Advertising
Project Management
AI-Powered Marketing
Cause Marketing & Social Responsibility
How to Advance Your Bank's Brand
Internal Branding & Culture Building Tactics
How a Strong Brand Can Unite & Ignite Your Team
SEO Best Practices

Grab the Brochure below

Event Brochure Event Document

Amber Farley Partner & EVP of Brand Development at FMS

Amber is a well-known and respected teacher, presenter, consultant and thought leader on bank branding, strategic marketing, leadership, social and digital media strategies for banks around the country. She strategizes ways to help banks be purpose-driven, inspirational and more relevant to today’s customer—including both internal and external customers, and regularly presents and teaches at national banking schools, banking conferences, and other statewide banking institutions.

Have any questions? Contact the PD Team

Susan Poling Jones: Professional Development Director | (614)340-7611
Megan Peiffer: Education Specialist | (614)340-7618

Send us an emailEmail Us

Design to encourage dialogue

Participants are contacted in advance of each forum session for input into the next program agenda to ensure the topics are relevant and top of bankers' minds
Multiple topics will be discussed at each session and participants are strongly encouraged to suggest their own agenda topics of interest
Questions are collected in advance for Open Forum Discussions to ensure pressing concerns and questions are addressed
Each attendee receives electronic access to slides, handouts and resources from the session
Questions and best practices are also shared live during each session

The Forum setup offers many benefits

Participate in a group roundtable of leaders of community bank marketing officers and staff
Gain insight of current trends and industry best practices
Contribute pertinent topics of interest to the forum agendas
Form relationships with other community bankers who share the curiosity and challenges of community bank marketing
Learn how forum members handle design and implementation challenges
Learn how to leverage the role of strategy in achieving bank marketing goals

The forum is designed for the following;

Marketing Officers
Marketing Staff
Those involved with internal/external marketing
Those interested in maximizing marketing efforts

These are some examples of the discussion topics that may occur during the course of the forum.

What All Goes In A Bank's Marketing Budget
How to Stay Creative & Have Fresh Ideas
Leveraging Digital Marketing
Understanding and Utilizing Emerging Media
Data's Role in Marketing
Smart Websites: What Are They & How to Use Them
Influencer Marketing
Media Consumption Behaviors
Digital Marketing: What works
Email Marketing Best Practices
How to Use Landing Pages Well
SEO Best Practices

Onboarding Strategies
How the Role of Marketing is Evolving
Social Media Best Practices
Social Selling & Personal Branding
How to Place Social Ads
How to Optimize Your Search Initiatives
How to Structure a Modern Marketing Department
Web 3.0 & the Metaverse
Employee Advocacy
How to Increase Volunteer Efforts
How to Promote an Event
Crisis Communication

Video Marketing
How to Create Short Form Video
Visual Storytelling
Streaming and CTV
The Latest in Social Advertising
Project Management
AI-Powered Marketing
Cause Marketing & Social Responsibility
How to Advance Your Bank's Brand
Internal Branding & Culture Building Tactics
How a Strong Brand Can Unite & Ignite Your Team

Grab the Brochure below

Event Brochure Event Document

Amber FarleyEVP of Brand Development at Financial Marketing Solutions

A well-known and respected teacher, presenter, consultant and thought leader on bank branding, strategic marketing, leadership, social and digital media strategies for banks around the country. She strategizes ways to help banks be purpose-driven, inspirational and more relevant to today’s customer—including both internal and external customers, and regularly presents and teaches at national banking schools, banking conferences, and other statewide banking institutions.

Have any questions? Contact the PD Team

Susan Poling Jones: Professional Development Director | (614)340-7611
Sarah Husk: Education Manager | (614)340-7610
Megan Peiffer: Education Specialist | (614)340-7618

Send us an emailEmail Us

Cancellation Policy

Refunds for the program will be granted for cancellations received in writing to the OBL Professional Development Team seven days prior to each session. Cancellations will be subject to a $75 processing fee. No Refunds will be granted for cancellations received within seven days of the program. Substitutions are always welcome.